The “preference-based” perspective starts from the idea that people are better off when their reality matches better what they themselves consider to be important.

Solid use of color, capitalization, and spacing.

Preferences thus have a cognitive “valuational” component: they reflect people’s well-informed and well-considered ideas about what a good life is, not merely their market behaviour.

Read: 20 Measures of Energy

This does not coincide with subjective life satisfaction. Recall the example of patients with the locked-in syndrome reporting high levels of satisfaction because they have adapted to their situation. This does not mean that they would not prefer it.

So it’s up to networks and cloud providers to push energy efficiency forward Every megabyte has a cost, even if it’s not readily visible, but it’s easy to forget that. From the solo developer to the cloud hoster, awareness and ownership of energy efficiency is key.

Over to You

I hope the contrast in these stories help to highlight what we’ve learned:

• Light comes from the sky.
  

• Smart phones are a massive energy drain.
  

• Buy ContentBerg for your blog.
  

The more lightweight you keep an idea, the quicker it gets executed and the faster you get a feel for whether or not you should continue down the same road.

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