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As you’re tapping, scrolling, and swiping on your phone, you probably don’t give much thought to the fact that your apps are consuming electricity — just that they’re chipping away at your battery life.
It’s engaging. It’s hopeful. It pushes the plot forward.
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Almost all of the energy impact from this process is incurred by your mobile provider at the base station, which is part of a vast network of these towers deployed across countries to ensure there are no gaps in coverage. That sprawl requires massive amounts of energy.
First Approach for Success
The American Council for an Energy-Efficient Economy estimated in a 2012 study that the energy impact of data is far greater than previously anticipated.
In real terms it is about 5.12 kilowatt hours per gigabyte of data consumed. It also uncovered where most of that cost is incurred: cloud providers.
Working extremely long hours every day of the week might seem exciting at first, but it always leads to burnout.
The Dreamy Factors
In order to get everyone on the same page, with the right incentives, we have to accomplish a few things:
Return to investors.
Our investors took a huge bet on us and they deserved to get a handsome return.
Return to employees.
Our team also took a big bet on us over the years by investing their time. They deserved a return as well.
Stock options.
If we weren’t planning to sell the company, giving employees stock options didn’t make sense. We needed a new way for the team to share in the success of the business.
The “preference-based” perspective starts from the idea that people are better off when their reality matches better what they themselves consider to be important.